Dining In provides food delivery services for restaurants in Boston, Chicago, Dallas, Denver and Philadelphia. They needed a highly-scalable website to quickly accommodate new restaurants and cities, and the site had to be easy-to-use for a wide range of users.

MNET performed a user-experience product review, developed user-research-driven information architecture and designed the user-interface. Additionally, MNET provided keyword and content research and provided Search Engine Optimization (SEO) recommendations.

Dining In was nominated for a 2007 MITX Award and experienced increased site views by 29% and page views by 182%.

Dunkin' Donuts, one of New England's biggest and most recognized brands wanted to make their famous coffee more easily available to new customers nationwide.

MNET performed performance testing research against the existing platform and a comprehensive user-research review; analyzing customer service emails and interviewing existing customers and key stakeholders to determine the best solution for the business and the customer. MNET teams architected, designed and developed an easy-to-use e-commerce platform for selling coffee, gift products, and coffee delivery programs. MNET performed keyword research and keyword testing and optimized the site for search.

Since its launch in October, 2003, MNET's e-commerce platform met and exceeded expectations by seeing incredible year-to-year sales growth and most importantly an increased customer checkout conversion rate.

Cumberland Farms manages 900 retail stores, gas stations, and petroleum and grocery distribution operations and receives approximately 15,000 job applications a year. Keeping track of thousands of job postings and hundreds of applications and resumes every week required a robust technology solution.

MNET architected, designed and built a custom job and applicant tracking system—a simple but powerful content management system to effectively manage job postings and review and track applications throughout the hiring life-cycle.

Applications are on the rise, the Careers section of CumberlandFarms.com is the most visited area of the site, and the applicant tracking system continues to perform exceptionally well and enhance the user experience for both the HR administrator and the applicant.

In 2006, Dunkin' Donuts market research tested customer perception of the successful Stored-Value Card to see how customers would respond to an additional benefit of the card—a rewards program based on card usage. Testing showed enough interest to warrant further investigation.

MNET architected, designed and built a simple marketing and enrollment platform for loyal Dunkin' Donuts card users to learn more about program benefits and sign-up for a rewards program trial. The platform needed to work in concert with both existing Stored-Value Card software and the over-arching Dunkin' Donuts e-commerce platform.

The Dunkin' Donuts Perks Pilot was met with success and was formally launched as a national marketing program.

Historic Homes is a Boston-based real estate firm specializing in the marketing and sale of fine homes and estate properties in Newton and Brookline, Massachusetts. Historic Homes wanted to increase brand perceptions online while offering new web 2.0-style enhancements.

MNET conducted home-owner/home-buyer interviews and performed a competitive marketplace analysis to help drive creative and technical direction for the website redesign project. The new website offers a more compelling brand experience and new site features like community pages, where buyers can learn more about specific Massachusetts communities and a Google Maps interface to help buyers locate properties. Additionally, MNET created a custom content management system to help Historic Homes manage online inventory.

The new site, launching March 2008, will bring the client's online presence above par in comparison with similar real estate firm's sites.

Focus-group research found moms are performing a new and somewhat unexpected behavior online-gaming, and Playskool wanted to capitalize on this emerging trend.

MNET is currently concepting, designing and building a fun, interactive gaming experience to engage moms while subtly exposing them to the Playskool brand. The game includes a scoring mechanism that stimulates viral sharing by encouraging moms to compare and share their scores with other moms.

The Playskool game is scheduled to launch in Q2 '08.

Keystone Dental, an emerging dental implant product company needed a well-branded website and e-commerce platform.

MNET interviewed key stakeholders, oral care professionals and potential customers to understand the dental implant business. User-research led to user experience planning, Search Engine Optimization (SEO) and ultimately, a new website and e-commerce platform for Keystone Dental.

Since its October 2007 launch, site visits continue to increase at a montly rate of 5%; MNET is working with Keystone Dental to concept and comprehensive web marketing strategy including Search and Email marketing and digital media.

Play-Doh needed a new site to capture the fun, creative essence of the brand and a user experience that appealed to the predominant buyer and user of Play-Doh products—moms and kids.

MNET performed user-research with moms and reviewed the competitive space before architecting and designing a user experience including interactive site activities and Fresh Ideas — regularly released step-by-step guides for creating unique Play-Doh figures.

In 2007, the Fresh Ideas page received 36% more page views than the homepage overall.

Focus group testing found that moms were confused about why they'd visit Playskool.com and further, upon visiting, moms found the site difficult to navigate. Testing showed that moms wanted three things in a toy manufacturer's website: To shop for toys, to play games, and to learn how Playskool toys can further their child's development.

MNET architected a user experience that more clearly identified the three key content areas moms were expecting to find as: Shop, Play, and Learn. Each section of the site is easy to navigate—using the child's age as a key navigation element and moms can quickly find more relevant, useful and informative parenting tips.

The new Playskool site is scheduled to launch in Q2 '08. Stay tuned.

MyVu, a popular iPod connected video viewing device, wanted to run an online contest.

MNET proposed a microsite called '15 Seconds of Fame'; a smart, compelling video contest experience where users post videos, blog and vote for the best 15 second video for a chance to win a walk-on movie role.

The one-month promotional site captured over 50,000 page views and awarded winning users with a MyVu Media Viewer, iPod nano and the grand-prize, a walk-on movie role.

On a limited budget, Braun was looking to expose their handheld blender and Impressions line of home appliances. Their goal was to have the most online with a minimal investment.

MNET proposed to run rich media expandable ads on the Food Network and HGTV sites, utilizing the pre-existing Tyler Florence promotions recorded for Braun. The campaign utilized on-air television promotional spots to drive traffic to a microsite at foodnetwork.com. MNET spent a portion of the budget with AOL Networks through an remnant inventory program and utilized paid search to drive traffic to the existing site.

MNET was able to achieve an overall CPM under $0.50. Traffic to the Braun website was driven for less than $0.20 per visitor.

Playskool launched a new product line called "Made for Me", which featured customizable toys that could be personalized by adding an MP3 unit also part of the new product line. Playskool found that communicating this customization to moms was a challenge and encountered difficulties in finding a way to easily demonstrate how the line worked.

Through an online rich media campaign, MNET developed the "My baby likes to..." concept, which better communicated to moms the ability to customize the entire line of toys based on their baby's preferences and personality. The creative execution toggled through different "baby preferences" to demonstrate customization and showcased the entire line of toys, communicating via animation how the MP3 unit worked to customize each toy. The campaign was featured on several prominent parenting websites, and drove traffic to the Playskool website to learn more.

The rich media banners had a 5% interaction rates and .2% click through rate. By engaging the audience, these banners explained a complex product and educated the target audience, encouraging future product usage.

Duracell and Paine PR created a child safety and awareness program called The Power of Parents. MNET was tapped to create a supporting website—an interactive experience for parents and children to learn about safety through prevention.

MNET worked with the Duracell team to create an online storybook, child safety quiz and a downloadable child safety kit.

The Power of Parents website was featured on the Today show.

As a part of the Power to Protect campaign, Duracell wanted to develop a website about fire safety and prevention.

MNET designed and built a Duracell-branded fire safety and prevention site for Fire Safety Month. The site featured a fire safety preparedness quiz and tips for keeping homes safe.

The site successfully shared valuable knowledge about fire safety and prevention and continues to live under the Duracell.com umbrella.

Shortly after Dunkin' Donuts launched an in-store, stored-value card, MNET was tapped to develop a stored-value card strategy online.

MNET performed both client stakeholder reviews and user research—user surveys and customer interviews—to understand client objectives and customer perceptions. User research lead to a full-suite of architectural wireframe diagrams, HTML prototypes and ultimately, a new application and user interface design allowing users to register and recharge their cards, or auto-recharge their cards on a user-determined basis.

Dunkin' Donuts launched the online stored-value platform in '04. The initiative is responsible for a 50% increase in number of online card activations per year and `00% increase in number of online card re-charges per year. Impressively, there has been a 75% growth of customers that signed up for an auto-recharge program over the past year. MNET continues to manage the platform today.